Mobile Money for Health Case Study: IRD – Zindagi Mehfooz
Categories: Digital Finance, Maternal, Neonatal and Child Health (MNCH), Publications
Resource Type: Case Studies
Authors: Health Finance and Governance (HFG)
This case study is one of 14 case studies profiled in the Mobile Money for Health Case Study Compendium.
Pakistan’s Ministry of Health (MoH) instituted the Expanded Program for Immunization (EPI) to combat the Polio endemic by vaccinating all children in the country. To support this initiative, Interactive Research for Development (IRD) launched Zindagi Mehfooz (meaning “Safe Life”), a mobile-phone based online immunization registry. In collaboration with the Department of Health in Sindih Province, IRD is using this registry to increase the efficiency of vaccine services and to aid EPI staff by providing real-time data through streamlined reporting systems. Zindagi Mehfooz aims to benefit approximately two million children in one of Pakistan’s most disadvantaged provinces, Kyber Pakhtunkhwa. The registry uses a combination strategy of reminders and incentives to encourage parents to vaccinate their newborn children against measles, hepatitis, and polio.